About Service Labs Group

Service Labs Group provides marketing strategy for HVAC, plumbing, and electrical companies that are ready to stop competing on price and start commanding it.

Founded by Tim Atkinson in 2022, we bring nearly two decades of hands-on experience working with home service companies. Through partnerships with the Nexstar Network® and direct work with hundreds of contractors, we’ve seen firsthand what separates companies that survive from those that dominate their markets.

Our Focus

We specialize in three critical areas that drive profitable growth:

Budget Optimization – Most home service companies waste 30-40% of their marketing spend on channels that don’t match their market. We build allocation frameworks based on your company size, market dynamics, and growth objectives so every dollar works harder.

Premium Positioning – Being “the best” isn’t a strategy. We help you identify genuine differentiators and build brand positioning that justifies 20-40% higher prices while actually improving close rates.

Revenue Maximization – The cheapest customer to acquire is one you already have. We develop referral systems, retention strategies, and follow-up frameworks that increase customer lifetime value without increasing acquisition costs.

Who We Serve

We work with established home service companies, typically generating $1M-$10M in annual revenue, operating in smaller to mid-sized markets. Our clients are tired of competing on price and ready to build strategic competitive advantages.

Our Approach

We deliver comprehensive strategy packages that include actionable frameworks, budget calculators, implementation roadmaps, and quarterly execution plans. Everything is designed specifically for trades businesses, not generic marketing theory adapted from other industries.

If you’re planning for 2026 and ready to optimize your marketing investment, let’s talk.