Service Labs is a consulting and marketing strategy practice helping home service companies improve marketing performance, competitive positioning, and long-term profitability.
Founded by Tim Atkinson in 2021, Service Labs brings nearly two decades of hands-on experience working with HVAC, plumbing, and electrical companies. Through partnerships with organizations like the Nexstar Network and direct work with hundreds of contractors, we’ve seen firsthand what separates companies that simply survive from those that consistently dominate their markets.
Our Focus
Service Labs provides marketing strategy and marketing services designed specifically for established home service businesses. Our work centers on three critical areas that drive profitable growth:
Budget Optimization
Most home service companies waste 30–40% of their marketing spend on channels that don’t align with their market or business model. We help companies make smarter allocation decisions based on company size, market dynamics, and growth objectives—so every marketing dollar works harder.
Premium Positioning
Being “the best” isn’t a strategy. We help home service companies identify real differentiators and build brand positioning that supports higher pricing while improving lead quality and close rates.
Revenue Maximization
The least expensive customer to acquire is one you already have. We develop referral systems, retention strategies, and follow-up frameworks that increase customer lifetime value without increasing acquisition costs.
Who We Serve
We work with established home service companies—typically generating $1M to $10M in annual revenue—operating in smaller to mid-sized markets. Our clients are done competing on price and ready to build durable competitive advantages through smarter marketing and clearer positioning.
Our Approach
Service Labs delivers practical, implementation-ready strategy packages that may include marketing frameworks, budget models, execution roadmaps, and ongoing planning support. We also provide marketing services such as website design, search engine optimization (SEO), and creative support to help companies execute effectively.
Everything we deliver is built specifically for trades businesses—not generic marketing theory adapted from other industries.
If you’re planning for 2026 and ready to optimize your marketing investment, let’s talk.