Marketing Strategy & Marketing Services for HVAC, Plumbing & Electrical Companies
Stop Competing on Price. Start Commanding It.
SERVICE LABS provides marketing strategy and marketing services for established HVAC, plumbing, and electrical companies in smaller to mid-sized markets. Our services include marketing strategy, search engine optimization, website design, and graphic design for home service businesses.
After 18 years working with home service companies, we’ve seen what separates those that survive from those that dominate: clear differentiation, smart budget allocation, and systems that help you maximize revenue from customers you’ve already paid to reach.
What We Focus On
Budget Optimization
Most home service companies waste 30-40% of their marketing spend on channels that don’t match their market. We build allocation frameworks based on your company size, market dynamics, and growth objectives. What works in Seattle doesn’t work in Spokane. What converts leads in Phoenix fails in Prescott. We help you invest where it actually matters.
Premium Positioning
Being “the best” isn’t a strategy. We help you identify genuine differentiators and build brand positioning that justifies 20-40% higher prices while actually improving close rates. When you’re well-positioned, you stop competing on price and start winning on value.
Revenue Maximization
The cheapest customer to acquire is one you already have. We develop referral systems, retention strategies, and follow-up frameworks that increase customer lifetime value without increasing acquisition costs. Stop leaving money on the table with unsold estimates and one-time service customers.
Who We Work With
We partner with established home service companies, typically generating $1M-$10M in annual revenue, who are tired of competing on price and ready to build strategic competitive advantages.
If you’re still figuring out basic lead generation or looking for an agency to manage your ads, we’re probably not the right fit yet. But if you’re ready for strategic marketing planning that positions you for premium pricing and sustainable growth, let’s talk.
The SERVICE LABS Approach
SERVICE LABS delivers comprehensive strategy packages that include actionable frameworks, budget calculators, implementation roadmaps, and quarterly execution plans. Everything is designed specifically for trades businesses, not generic marketing theory adapted from other industries.