The sum of the interactions a customer has with a company amount to the Customer Experience (CX). To provide a top-notch customer experience and succeed in a hyper-competitive market, it’s critical that service companies respond in a timely manner (including after hours) with helpful, accurate information.
There are many workflow automation tools that can be used to provide a first-class Customer Experience, including customer engagement platforms (CEP). live chat software, social media management tools, customer relationship management (CRM) software, email marketing platforms, customer feedback and review management tools.
Customer Engagement Platforms
Providing a First-Class Customer Experience Today's consumers are using a ever expanding number of channels to learn about and communicate with companies. These channels include: Social media SMS Live support (chat and video apps) Email Websites Phone Consumer review apps The interactions that happen on these channels include a wide range of touchpoints: Initial [...]